Hence, this paper aims to identify the features of a mobile phone which affect consumers’ purchasing behavior and to analyze the causality and prominence relations among them that can help decision-makers, policy planners and managers of organizations to develop a framework for customer-centric RL. Therefore, paying attention to customer feedback in supply chain (SC) and logistics processes has recently increased, so manufacturers have decided to transform their RL into customer-centric RL. However, effective implementation of RL results in some direct advantages, the most important of which is winning customer satisfaction that is vital to a firm's success.

Recently, reverse logistics (RL) has become more prominent due to growing environmental concerns, social responsibility, competitive advantages and high efficiency by customers because of expansion of product selection and shorter product life cycle. And the best practice of all is when organizations combine several of these practices to get the most out of their marketing messages. The authors also suggest providing information that people can use and act on offering a deal that can save people money and making the message relevant and topical. Humanizing the brand has the highest likelihood of causing retweeting, increasing the odds by as much as 70%. Opening with an attention-grabbing headline is important, as is simply asking the recipient to pass the message on. The authors did find nine practices that increase retweetability, including keeping messages short, so there is room for retweeters to add their own messages. Finally, announcing contests or other promotional techniques also did not increase retweeting. In addition, neither using hashtags nor embedding links increased retweeting.

The most important to avoid is blatant hard-sell messages.

That said, since tweeting by companies is basically a marketing function, there are several practices that don't work well. Retweeting is desirable both because the original tweet reaches more people and because a retweet is essentially an endorsement from recipients to their followers. Their research identifies factors that increase the likelihood of 'retweeting,' so that a company's tweets will be shared with recipients' networks, and which activities should not be pursued. The authors studied the marketing communication between 47 companies and their followers for about three months. Many companies are trying to leverage the power of Twitter to connect with customers and promote their brands and products.

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